The pandemic has forced luxury brands down the path of e-commerce and digitalisation. But what are the secrets for success? Luxury Law Alliance Law Firm Partner Hogan Lovells shares its insights in this 45 minute webinar.
In this programme, The Acceleration of Digitalisation and E-commerce: What Luxury GCs Must Know, luxury brands heard how they can provide an exclusive and personalised experience online. Among other observations, the webinar urged brands to note developments in China, where e-commerce retailers have focused on engaging consumers through apps, gamification elements, rewards and innovations such as augmented reality, digital mirrors and virtual try-ons.
To read the full summary of the event, click here.
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