Loeb & Loeb LLP

345 Park Avenue, New York, NY 10154


Loeb’s Luxury Brands lawyers draw upon our deep knowledge of the industry to help luxury designers, luxury retailers and leading luxury brands navigate the opportunities and challenges in today’s marketplace. Our experience representing luxury design houses, high-end department stores, couture designers, clothing brands, jewelers and fragrance companies, among others, gives us an in-depth understanding of the luxury market and how its key trends affect our clients.

We understand luxury. Our interdisciplinary team is composed of lawyers from across nearly every practice in our firm, including Labor/Employment, Real Estate, Corporate, Intellectual Property (IP), Litigation and our unrivaled, fully integrated Advanced Media and Technology department, which focuses on providing strategic and sophisticated brand protection representation, marketing and advertising advice, and privacy counseling and support for data-driven transactions, including an in-depth knowledge of blockchain, cryptocurrency and other fintech that are core components of the burgeoning online retail space. We work strategically to help establish, exploit and protect our clients’ brand and design assets around the globe. Our IP lawyers are leaders in trademark and copyright law, but more importantly, they know how to effectively leverage IP assets through innovative marketing strategies, data-driven advertising and use of social media platforms and influencer marketing. Our integrated IP team is also experienced in luxury trade dress and design patent matters, allowing us to provide holistic brand protection counseling. 

Beyond the brand, we also understand your business and offer a host of other transactional and litigation services. Whether you are looking for representation in unique litigation and regulatory matters or e-commerce and technology transactions, or you are looking for real estate counsel or trusted corporate advisers to maximize investment opportunities in this space, Loeb has you covered.

As the industry evolves, we are helping luxury clients take advantage of new opportunities to partner in innovative ways with hotels, restaurants, automobile manufacturers and others to extend their reach and diversify their brands. We’re also working with retailers not traditionally in the luxury space to help them understand how to establish a foothold in this market.


Melanie Howard mhoward@loeb.com


Los Angeles 10100 Santa Monica Boulevard Suite 2200, Los Angeles, CA 90067 310.282.2000
New York 345 Park Avenue, New York, NY 10154 212.407.4000
Chicago 321 North Clark Street Suite 2300, Chicago, IL 60654 312.464.3100
Washington, DC 901 New York Avenue NW Suite 300 East, Washington, DC 20001 202.618.5000
Nashville 35 Music Square East Suite 310, Nashville, TN 37203 615.749.8300
San Francisco Two Embarcadero Center Suite 2320, San Francisco, CA 94111 415.903.3200
Hong Kong 2206-19 Jardine House, 1 Connaught Place, Central, Hong Kong 852.3923.1111
Beijing Suite 4301, Tower C, Beijing Yintai Center, 2 Jianguomenwai Dajie, Chaoyang District, Beijing, 100022, PR China 86.10.5954.3500