Bird & Bird

12 New Fetter Lane, London, EC4A 1JP

www.twobirds.com

+44 20 7415 6000

Bird & Bird is an international law firm with a focus on helping organisations being changed by technology and the digital world. With over 1,300 lawyers in 29 offices across Europe, the Middle East, Asia-Pacific and North America, as well as long-standing relationships with firms in jurisdictions where we do not have a physical presence, we're ready to help you wherever you are in the world. 

Our Retail & Consumer group works with some of the world's best-known luxury, fashion & retail brands. Our understanding of the luxury sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We advise some of the world's best known luxury brands across apparel, accessories, cosmetics and fragrance, as well as hotels and food & beverage brands. Our clients include established retailers, exciting start-ups, SMEs, and individual designers.

We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context, and can provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs. Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.

We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the luxury sector you’re in.



Partners

Manon Rieger-Jansen manon.rieger.jansen@twobirds.com
Uwe Lueken uwe.lueken@twobirds.com
Hilary Atherton hilary.atherton@twobirds.com
Rita Tardiolo rita.tardiolo@twobirds.com
Hank Leung hank.leung@twobirds.com
Nick Green nick.green@twobirds.com
Graeme Payne graeme.payne@twobirds.com

Offices

Australia
Belgium
China
Czech Republic
Denmark
Finland
France
Germany
Hungary
Italy
Luxembourg
Netherlands
Poland
Singapore
Slovak Republic
Spain
Sweden
UK
UAE
USA

Jurisdictions

Asia
Europe
Eastern Europe
Northern Europe
Southern Europe
Western Europe
Northern America
Australia and New Zealand

Expertise

Oil & gas
Fashion
Energy, mining & infrastructure
Diamonds
Retail
Food & beverages
Media
Technology
Brands
Luxury
Banking & finance
Construction
Gambling & lotteries
Professional services
Aviation
Fine art
Real Estate
Telecommunications
Healthcare
Insurance
IT & communications
Private Equity
International commercial & trade
E-Commerce
Advertising & marketing
Sponsoring
Consumer goods
Defence & public procurement
Cultural industry
Automotive
Natural resources
Environmental energy
Transportation
Sports & gaming
Charities & not for profit
Leisure
Manufacturing and distribution
Consumer electronics
Pharmaceuticals
Chemicals
Agriculture
Education
Hospitality
Entertainment
Life sciences
Unmanned aerial systems
Aerospace
Biologics and biosimilars
Biotechnology
Clean energy and renewables
Digital health
Electrical and computer technology
Internet of things (IoT)
Medical device
Nanotechnology
Robotics
Semiconductor and integrated circuits
Sports and fitness
Textiles
Travel
Tourism
TMT
Internet & e-business
New media
Film, TV & music
Cybersecurity
Artificial intelligence
FinTech
Maritime
Financial services
Manufacturing & engineering
Blockchain and cryptocurrency
Automation
Electrical engineering
Optics
Communications
Publishing
Housing

Practice areas

Mergers and acquisitions
Litigation
Corporate law
Commercial law
Intellectual property
Compliance
Tax
Immigration
Labour and employment
Aviation
Patents
Trade marks
Copyright
Design
Property
Dispute resolution
Consumer law & privacy
Franchise & distribution
Licensing
Antitrust
Finance
Aerospace
Capital markets
Civil, commercial litigation & arbitration
Foreign investments
Foreign trade, customs & regulatory
Government procurement
Data privacy & security
Anti-counterfeiting
Business reorganization
Employee benefits and executive compensations
False advertising
False claims act & whistle blower defense
Product liability
Structured finance litigation
Unfair competition
Due diligence
International R&D activities
Bankruptcy and reorganization
Competition law
Trade secrets and restrictive covenants
International arbitration
IP transactions
Social Media Law
Human resources law
Insolvency
Landlord and tenant law
Mediation
Restructuring and recovery
Contentious regulatory and enforcement
Corporate lending
GDPR and data protection
Brand protection
Equity capital markets
Outsourcing
Pensions
Regulatory and compliance
Contract law