Brexit is not the only show in town: New Luxury, The Masterclass comes to London

29 Mar 2019 , 9:39am

Away from the all-consuming political circus dominating London, luxury leaders and their advisors are flocking to the UK capital for all things luxury to be explored over two action-packed days. April 1st brings New Luxury, The Masterclass for Fast Growth Luxury Companies followed by The Luxury Law Summit.

The great and the good from the world of luxury

From ‘Luxpreneurs’ to long-established brands, from boutique speciality retailers to corporate juggernauts, from fashion and jewellery to travel and fine dining, all will share their insights into the buoyant and highly lucrative global luxury market. Alongside the views of business leaders, speakers from some of our top luxury brand law firms will provide valuable insight into the landscape of international law, and the existing and emerging challenges faced by luxury product and service providers.

Opening the proceedings 

The line-up of speakers for the New Luxury day covers all stages of the development of a luxury brand. Paul Sternberg, Associate Dean of Ravenbourne University, opens the proceedings. With alumni such as David Bowie, Stella McCartney and Bruce Oldfield amongst others, Ravensbourne clearly know a thing or two about identifying and nurturing talent.

The morning session explores disparate issues of critical importance to the development and protection of a luxury brand. Rueben Turner will address the nature of luxury inherent to good brands whilst  Marc Forestier, who formerly worked as CEO on a number of luxiury brands including Joseph, will discuss the development of a luxury brand.

Top tips from ‘Luxpreneurs’

The first of the Masterclasses will be given by Mary-Ellen Field, Director of Pellesier IP and Bijoux, on the important steps needed to protect your brand, and some pitfalls to avoid on the road to success. The morning session continues with a panel discussion on influencers and the importance of authenticity, and our second Masterclass on the Art of the VIP from Asprey’s Ciara Hurley Stewart.

Harry's Bar

The morning concludes with select ‘Luxpreneurs’ talking to us about their brands, followed by our Arrigo Cipriani Masterclass. Arrigo is the Italian for Harry, and he is the eponymous majority owner of world-renowned Harry’s Bar, once the haunt of such legends as Humphrey Bogart and Ernest Hemmingway. Co-Founder of BrandLove Sally O’Rourke will offer delegates her top tips for creating a luxury business, followed by Maggie Semple OBE on the subject of sustainability.

Lessons from icons

Natasha Fraser-Cavassoni will give a talk on creativity, and lessons from the icons. When not being romanced by Mick Jagger, working with Andy Warhol, or rubbing shoulders with Anna Wintour and a young Donald Trump, Natasha is also an actress, producer and author. Her lessons from icons started at home, being the daughter of author Lady Antonia Fraser and having Nobel prize-winning playwright Harold Pinter as a stepfather.

Close with a Pitch and a tipple

The New Luxury day official business concludes with The Luxury Pitch, our take on Dragon’s Den. This should prove a valuable exercise in honing pitching skills for budding ‘Luxpreneurs’, and help develop key skills in the presentation and content necessary for a successful pitch to potential funders and investors.