From rising stars to fashion week favourites, at Hogan Lovells we have worked with them all. We understand the law that guides the fashion and luxury brands sector. Whether financing your launch, opening your flagship store, engaging with your consumer base on social media or protecting a century-old identity we are here to help. We know how to make your brand a global success and avoid the common pitfalls that can trip you up. But fashion and luxury isn't just about the law. Our lawyers are passionate about the sector. We understand the importance of your values, the history and stories behind your business and what makes you unique to your consumers. We ensure that our advice is tailored specifically to your creative vision and direction and takes into account the commercial challenges you are facing. Whether at home or abroad, a routine matter or complex project, we are here to help.